PVRs and advertising exposure : a video ethnographic study
Sarah Pearson; Patrick Barwise
Year of publication: |
2007
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Authors: | Pearson, Sarah ; Barwise, Patrick |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 4.2007, 1, p. 93-113
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