QR code advertising : a cross-country comparison of Turkish and German consumers
Year of publication: |
2018
|
---|---|
Authors: | Bayrak Meydanoğlu, Ela Sibel ; Çilingirtürk, Ahmet Mete ; Böhm, Stephan ; Klein, Müge |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 1, p. 40-68
|
Subject: | advertising | IBM | integrated behavioural model | QR code | Turkish consumers | German consumers | Türkei | Turkey | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Vergleich | Comparison | Werbung | Advertising |
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