Extent: | Online-Ressource (IX, 234 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Description based upon print version of record COVER; Contents; About the authors; 1 Introduction; 2 Getting started: how to begin a qualitative research project; 3 Depth interviews; 4 Ethnography and observational methods; 5 Online observation and netnography; 6 Data collection aids; 7 Approaches to data analysis, interpretation and theory building for scholarly research; 8 Analysis, theory, and presentation for managers; 9 Presenting, disseminating, and sharing; 10 Final thoughts; References; Index |
ISBN: | 978-0-85702-767-2 ; 978-0-85702-766-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011681072