Essence : the structure and dynamics of the brand
Year of publication: |
2009
|
---|---|
Authors: | Barnham, Chris |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 5, p. 593-610
|
Subject: | Marketing | Markenartikel | Brand |
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