Quality of service and customer satisfaction : a conjoint analysis for the Nigerian bank customers
Year of publication: |
2016
|
---|---|
Authors: | Dauda, Samson Yusuf ; Lee, Jongsu |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 6, p. 841-867
|
Subject: | Service quality | Conjoint analysis | Willingness to pay | Customers' satisfaction | Discrete choice | Random coefficient | Äthiopien | Ethiopia | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Conjoint-Analyse | Zahlungsbereitschaftsanalyse | Diskrete Entscheidung | Kundenservice | Customer service |
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