Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice
Year of publication: |
1997
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Authors: | Sivakumar, K. ; Raj, S.P. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 61.1997, 3, p. 71-84
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