Online content pricing : purchase and rental markets
Year of publication: |
2015
|
---|---|
Authors: | Rao, Anita |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 3, p. 430-451
|
Subject: | purchase and rental markets | durable good pricing | online content | experiment design | conjoint analysis |
-
Akzeptanzsteigerung von mobilen Diensten im Fahrzeug : die Rolle der Nutzerorientierung
Bauer, Hans H., (2008)
-
Bundling and unbundling of electronic content
Koukova, Nevena T., (2006)
-
Weijters, Bert, (2014)
- More ...
-
Quality vs. variety : trading larger screens for more shows in the era of digital cinema
Rao, Anita, (2015)
-
Strategic R&D Investment Decisions in the Pharmaceutical Industry
Rao, Anita, (2019)
-
Industry-Funded Research and Bias in Food Science
Rao, Anita, (2020)
- More ...