Quantitative insights from online qualitative data : an example from the health care sector
Year of publication: |
2018
|
---|---|
Authors: | Pitt, Christine ; Mulvey, Michael S. ; Kietzmann, Jan |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 12, p. 1010-1017
|
Subject: | artificial intelligence | credence goods | health care | latent class (LC) | cluster modeling | sentiment analysis | Künstliche Intelligenz | Artificial intelligence | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
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