QUANTITATIVE RESEARCH CONCERNING THE IDENTIFICATION OF THE STIMULI AND COMMUNICATIVE FACTORS WHO CAN INFLUENCE BEHAVIOR OF THE BREAD CONSUMERS IN ARGES COUNTY
Year of publication: |
2014
|
---|---|
Authors: | OLIMPIA, OANCEA |
Published in: |
Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 1.2014, February, p. 122-132
|
Publisher: |
Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor |
Subject: | external stimuli | communicational message | integrated marketing communication | psychological factors | consumer behavior |
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