Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Year of publication: |
2010
|
---|---|
Authors: | Gu, Zheyin ; Yang, Sha |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1100-1113
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Sortiment | Retail assortment | Verpackung | Packaging | Preiselastizität | Price elasticity | Konsumentenverhalten | Consumer behaviour |
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