Question order effects in measuring service quality
Year of publication: |
2007
|
---|---|
Authors: | DeMoranville, Carol W. ; Bienstock, Carol C. |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 212-232
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Messung | Measurement | Qualitätsmanagement | Quality management | Befragung | Interview | Theorie | Theory |
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