Questionnaire design : how to plan, structure and write survey material for effective market research
Ian Brace
| Year of publication: |
2013 ; 3. ed.
|
|---|---|
| Authors: | Brace, Ian |
| Publisher: |
London [u.a.] : Kogan Page Limited |
| Subject: | Marktforschung | Market research | Befragung | Interview | Fragebogen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 288 S. Ill. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references (pages 276-281) and index |
| ISBN: | 978-0-7494-6779-1 ; 978-0-7494-6780-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013530491