Racial-ethnic team-market congruency in professional sport
Year of publication: |
2011
|
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Authors: | Nadeau, John ; Pegoraro, Ann ; Jones, D. Floyd ; O'Reilly, Norm ; Carvalho, Paulo |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 2, p. 169-180
|
Subject: | Ethnische Gruppe | Ethnic group | Profisport | Professional sports | Diversity Management | Diversity management | Konsumentenverhalten | Consumer behaviour | USA | United States |
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