Positive stereotype effects on perceived performance : consumers' evaluation of ethnic differences among sports service providers
Oscar W. DeShields; Ali Kara
| Year of publication: |
2010
|
|---|---|
| Authors: | DeShields, Oscar W. ; Kara, Ali |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 8.2010, 3/4, p. 203-222
|
| Subject: | Profisport | Professional sports | Ethnische Gruppe | Ethnic group | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809618