Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Year of publication: |
2015
|
---|---|
Authors: | Mohammed-Baksh, Sufyan ; Callison, Coy |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 3, p. 351-370
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Subject: | rap music | product placement | hip hop | music marketing | brand mention | feminism | Musik | Music | Musikwirtschaft | Music industry | Product Placement | Product placement | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
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