Rather bait than switch : deceptive advertising with bounded consumer rationality
Year of publication: |
1993
|
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Authors: | Nagler, Matthew G. |
Published in: |
Journal of public economics. - Amsterdam [u.a.] : Elsevier, ISSN 0047-2727, ZDB-ID 183995-0. - Vol. 51.1993, 3, p. 359-378
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität | Bounded rationality | Theorie | Theory |
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