Re-branding Africa
Year of publication: |
2011
|
---|---|
Authors: | Osei, Collins ; Gbadamosi, Ayantunji |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 3, p. 284-304
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Auslandsinvestition | Foreign investment | Destinationsmanagement | Destination management | Afrika | Africa |
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