Re-branding : implication, benefits and effects on buying decision using selected FMCG in Lagos State, Nigeria
Oladipo Gbemi Olaore, O.L. Kuye
| Year of publication: |
2019
|
|---|---|
| Authors: | Olaore, Oladipo Gbemi ; Kuye, O. L. |
| Published in: |
Academic journal of economic studies. - Bucharest : Editura Universitară, ISSN 2457-5836, ZDB-ID 2822728-1. - Vol. 5.2019, 3, p. 12-19
|
| Subject: | Branding strategy | buying decision | marketing | roducts repositioning strategy | re-branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Nigeria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/3663 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115367