Influencing the willingness to pay for private labels : the role of branding
Year of publication: |
2015
|
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Authors: | Kandapa Thanasuta ; Metharom, Rinrada |
Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 7.2015, 3, p. 197-215
|
Subject: | Thailand | Willingness to pay | Branding strategy | Perceived quality | Private label brand | Zahlungsbereitschaftsanalyse | Handelsmarke | Store brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image |
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