Re-examining perceived usefulness and ease of use in online booking : the case of Hong Kong online users
Year of publication: |
2015
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Authors: | Kucukusta, Deniz ; Law, Chun Hung Roberts ; Besbes, Alia ; Legohérel, Patrick |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 2, p. 185-198
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Subject: | Hong Kong | Online purchase | TAM | Perceived ease of use | Perceived usefulness | Hongkong | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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