Re-examining the deployment of market orientation in the public leisure sector
Ian R. Hodgkinson; Paul Hughes; Mathew Hughes
| Year of publication: |
2012
|
|---|---|
| Authors: | Hodgkinson, Ian R. ; Hughes, Paul ; Hughes, Matthew |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 11/12, p. 1249-1269
|
| Subject: | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Softwareentwicklung | Software development | Freizeitwirtschaft | Leisure industries | Kommunalverwaltung | Local government | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702007