Product-market planning capability and profitability
Year of publication: |
2020
|
---|---|
Authors: | Hughes, Paul ; Hodgkinson, Ian R. ; Morgan, Robert ; Hughes, Matthew ; Hughes, Chih-Hsien Lois |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 370-379
|
Subject: | Product-market planning | Dynamic capability | Profits | Marketing differentiation | Hybrid | Cost efficiency | Dynamische Kompetenzen | Dynamic capabilities | Rentabilität | Profitability | Gewinn | Profit | Marketingmanagement | Marketing management |
-
Is there a profit premium for market-oriented firms? : a panel data investigation
Bartoloni, Eleonora, (2020)
-
Sandvik, Kåre, (2021)
-
Managing marketing profitability
Simon, Sanford R., (1969)
- More ...
-
Hughes, Matthew, (2021)
-
Re-examining the deployment of market orientation in the public leisure sector
Hodgkinson, Ian R., (2012)
-
Planning to improvise? : the role of reasoning in the strategy process : evidence from Malaysia
Hughes, Paul, (2018)
- More ...