Re-examining the effect of service recovery : the moderating role of brand equity
Min-Hsin Huang
| Year of publication: |
2011
|
|---|---|
| Authors: | Huang, Min-Hsin |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 7, p. 509-516
|
| Subject: | Beschwerdemanagement | Complaint management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387523