(Re-)Reading Clausewitz : the strategy discourse and its implications for strategic communication
Year of publication: |
2015
|
---|---|
Authors: | Nothhaft, Howard ; Schölzel, Hagen |
Published in: |
The Routledge handbook of strategic communication. - New York, NY. [u.a.] : Routledge, ISBN 0-415-53001-6. - 2015, p. 18-33
|
Subject: | Strategisches Management | Strategic management | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations |
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