The Routledge handbook of strategic communication
Alternative title: | Handbook of strategic communication Strategic communication |
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Year of publication: |
2015 ; 1. publ.
|
Other Persons: | Holtzhausen, Derina (ed.) ; Zerfaß, Ansgar (ed.) |
Publisher: |
New York, NY. [u.a.] : Routledge |
Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Kommunikationswissenschaft | Communication science | Interne Kommunikation | Internal communication | Kommunikationsstrategie | Kommunikationsforschung |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [images.tandf.co.uk] |
Published items: |
37 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | XXIV, 596 S. Ill., graph. Darst. 26 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 37 Beitr. 04122014 |
ISBN: | 0-415-53001-6 ; 978-0-415-53001-9 ; 978-0-203-09444-0 |
Classification: | Soziolinguistik: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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Modelle der integrierten Kommunikation
Boenigk, Michael, (2008)
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Hoffmann, Christian, (2008)
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The Routledge handbook of strategic communication
Holtzhausen, Derina Rhoda, (2015)
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Strategic communication : pillars and perspectives of an alternative paradigm
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Strategic communication : opportunities and challenges of the research area
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