Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Year of publication: |
2010
|
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Authors: | Gómez-Suárez, Mónica ; Rubio Benito, Natalia |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 5, p. 515-534
|
Subject: | Markenführung | Brand management | Handelsmarke | Store brand | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Industrieländer | Industrialized countries |
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