Reach maximization for social lotteries
Year of publication: |
2021
|
---|---|
Authors: | Fontecha, John E. ; Walteros, Jose L. ; Nikolaev, Alexander |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 105.2021, p. 1-20
|
Subject: | Behavior change | Energy saving | Incentive distribution | Influence maximization | Peer influence | Randomized incentives | Social proof | Viral marketing |
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