How to maximize advertising performance in online social networks
Yezheng Liu & Lingfei Li
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Yezheng ; Li, Lingfei |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 70.2019, 8, p. 1224-1233
|
| Subject: | Online social networks | influence maximization | social marketing | budget | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Social Marketing | Social marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2018.1489343 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012213689