Reaching customers at the base of the pyramid : a two-stage business strategy
Year of publication: |
2010
|
---|---|
Authors: | Gollakota, Kamala ; Gupta, Vipin ; Bork, James T. |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 52.2010, 5, p. 355-367
|
Subject: | Strategisches Management | Strategic management | Niedrigeinkommen | Low income | Zielgruppe | Target group | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Entwicklungsländer | Developing countries | Multinationales Unternehmen | Transnational corporation |
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