Reaching donors : neuro-linguistic programming implications for effective charity marketing communications
Susan Mainwaring; Heather Skinner
| Year of publication: |
2009
|
|---|---|
| Authors: | Mainwaring, Susan ; Skinner, Heather |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 3, p. 231-242
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| Subject: | Neurolinguistische Programmierung | Nonprofit-Marketing | Nonprofit marketing | Wohltätigkeit | Charity | Werbung | Advertising | Wahrnehmung | Perception | Empirische Methode | Empirical method | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883391