Reading of online reviews across different product types by Generation Y consumers
Year of publication: |
2016
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Authors: | Jensen, Jan Møller ; Pizzamiglio, Laura |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 10.2016, 4, p. 302-321
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Subject: | online review reading | search | experience credence products | service products | product relevance | perceived risk | brand commitment | e-WOM | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Produktivität | Productivity | Online-Handel | Online retailing | Markenimage | Brand image | Produktinformation | Product information | Markenführung | Brand management |
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