The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Year of publication: |
2022
|
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Authors: | Wu, Ruijuan ; Hu, Yixiao ; Li, Peiyu |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 5.2022, 2, p. 158-175
|
Subject: | Attractiveness-relevant product | Persuasive effects | Pictures in online consumer reviews | Product evaluation | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Produktinformation | Product information | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Produktivität | Productivity | Markenimage | Brand image |
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