Multinational marketing: Dimensions in strategy
by James C. Baker and John K. Ryans jr.
| Alternative title: | Multinational marketing |
|---|---|
| Year of publication: |
1975
|
| Authors: | Baker, James Calvin ; Ryans, John K. |
| Other Persons: | Ryans jr., John K. (contributor) |
| Publisher: |
Columbus, Ohio : Grid |
| Subject: | Unternehmung internationale | Absatzpolitik | Absatzweg | Werbung | Aussenwirtschaftsbetrieb | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Extent: | 342 S Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. nach d. einz. Kap. 31 Beiträge; überwiegend Aufsätze aus Zeitschriften |
| ISBN: | 0-88244-075-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000581623