Ready for Digital B2B Sales or not? : wie die Digitalisierung die Vertriebsarbeit verändert
Year of publication: |
2024
|
---|---|
Authors: | Fischer, Heiko ; Seidenstricker, Sven |
Published in: |
HMD : Praxis der Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien, ISSN 2198-2775, ZDB-ID 2109643-0. - Vol. 61.2024, 3, p. 623-637
|
Subject: | B2B | Vertrieb | Readiness | Digitalisierung | Marketing | Qualitativ |
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