Reaktionen auf anbieterinitiierte Beendigungen industrieller Kundenbeziehungen
Nadine Knefelkamp
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Knefelkamp, Nadine |
| Institutions: | Logos Verlag Berlin (publisher) |
| Publisher: |
Berlin : Logos Verlag Berlin |
| Subject: | Beziehungsmarketing | Relationship marketing | Business-to-Business-Marketing | Kundenorientierung | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIII, 267 Seiten Illustrationen 21 cm x 14.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Paderborn, 2016 |
| Notes: | 201610 |
| ISBN: | 3-8325-4331-7 ; 978-3-8325-4331-0 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542341