Real-Time Bidding in Online Display Advertising
Year of publication: |
2017
|
---|---|
Authors: | Sayedi, Amin |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Auktionstheorie | Auction theory | Werbung | Advertising |
Extent: | 1 Online-Ressource (38 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 14, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2916875 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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