Reales Marketing : Kunden zum Kauf führen ; Kaufprozesse, Kaufhandlung, Erfolg
Marc Rutschmann und Christian Belz
| Year of publication: |
2014
|
|---|---|
| Authors: | Rutschmann, Marc ; Belz, Christian |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kauf | Entscheidungsprozess | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 173 S Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 167 - 170 201404 |
| ISBN: | 3-7910-3339-5 ; 978-3-7910-3339-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010350577