Reappraising public utility marketing
Year of publication: |
1976
|
---|---|
Authors: | Warshaw, Martin R. |
Published in: |
University of Michigan business review. - Ann Arbor, Mich. : Graduate School, ISSN 0098-1923, ZDB-ID 193878-2. - Vol. 28.1976, 3, p. 18-22
|
Subject: | Unternehmung gemeinnützige | Marktforschung | Vereinigte Staaten |
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