Reassessing relationships in consumer markets : emotion, cognition, and consumer relationship intention
Year of publication: |
2013
|
---|---|
Authors: | Fernandes, Teresa ; Proença, João F. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 1, p. 41-58
|
Subject: | Beziehungsmarketing | Relationship marketing | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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