A reassessment of the business history of the French luxury sector : the emergence of a new business model and a renewed corporate image (from the 1970s)
Year of publication: |
2012
|
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Authors: | Bonin, Hubert |
Published in: |
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]. - Bruxelles : Lang, ISBN 90-5201-793-X. - 2012, p. 113-135
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Geschäftsmodell | Business model | Firmenimage | Corporate reputation | Industriegeschichte | Industrial history | Frankreich | France | 1970- |
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