The ascendance of the Italian fashion brands
Elisabetta Merlo
| Year of publication: |
2012
|
|---|---|
| Authors: | Merlo, Elisabetta |
| Published in: |
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]. - Bruxelles : Lang, ISBN 90-5201-793-X. - 2012, p. 137-154
|
| Subject: | Markenführung | Brand management | Geschäftsmodell | Business model | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Industriegeschichte | Industrial history | Italien | Italy | 1970-2000 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009520619