Rebranding a South Los Angeles corner store : the unique logic of retail brands
Year of publication: |
2017
|
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Authors: | Garth, Hanna ; Powell, Michael G. |
Published in: |
Journal of business anthropology. - Frederiksberg : CBS Library, ISSN 2245-4217, ZDB-ID 2753413-3. - Vol. 6.2017, 2, p. 175-198
|
Subject: | Brand | Shopping | Retail | Mediation | Food Desert | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Lebensmittel | Food | Lebensmitteleinzelhandel | Food retailing | Markenartikel |
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