Reciprocity in relationship marketing : a cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance
Year of publication: |
December 2015
|
---|---|
Authors: | Hoppner, Jessica J. ; Griffith, David A. ; White, Ryan C. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 4, p. 64-83
|
Subject: | relationship marketing | reciprocity | relationship quality | national culture | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management |
-
Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan, (2016)
-
Oraedu, Chukwunonso, (2019)
-
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre, (2014)
- More ...
-
Kirca, Ahmet H., (2010)
-
The interwined relationships of power, justice and dependence
Hoppner, Jessica J., (2014)
-
The role of reciprocity in clarifying the performance payoff of relational behavior
Hoppner, Jessica J., (2011)
- More ...