Recommendations are golden : referral marketing via influencers for arts and cultural organizations
Alternative title: | Recommenfations are golden : Empfehlungsmarketing über Influencer für Kunst- und Kultureinrichtungen |
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Year of publication: |
2021
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Authors: | Schwarz, Nicole ; Hein, Kerstin ; Cramer von Clausbruch, Stefanie |
Published in: |
Journal of cultural management and cultural policy. - Bielefeld : Transcript, ISSN 2701-8466, ZDB-ID 3033289-8. - Vol. 7.2021, 1, p. 59-75
|
Subject: | organization | communication | digitalization | marketing | media | Online-Marketing | Internet marketing | Kultursektor | Cultural sector | Kunst | Arts | Virales Marketing | Viral marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in deutscher Sprache |
Other identifiers: | 10.14361/zkmn-2021-0104 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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