Reconciling conflict of interests in a green retailing channel with green sales effort
Year of publication: |
2022
|
---|---|
Authors: | Heydari, Jafar ; Bineshpour, Pegah ; Walther, Grit ; Ülkü, M. Ali |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
|
Subject: | Cost and revenue sharing contract | Green marketing | Green supply chain coordination | Optimization | Sustainable product | Lieferkette | Supply chain | Umweltmanagement | Environmental management | Öko-Marketing | Öko-Produkt | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Theorie | Theory | Nachhaltige Entwicklung | Sustainable development | Revenue-Management | Revenue management |
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