Recruiting and maintaining a consumer panel
Year of publication: |
1958
|
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Authors: | Allison, Harry E. ; Zwick, Charles J. ; Brinser, Ayres |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 22.1958, 4, p. 377-390
|
Subject: | Marktforschung | Vereinigte Staaten | Medford <Massachusetts> |
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