Redefining fit : examining CSR company-issue fit in stigmatized industries
Year of publication: |
2019
|
---|---|
Authors: | Austin, Lucinda ; Gaither, Barbara Miller |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 1, p. 9-20
|
Subject: | Corporate social responsibility | CSR fit | Stigmatized industry | Skepticism | Attitude | Supportive intentions |
-
An original sin of casino hotels? : consequences of CSR misfit and the remedies
Yang, Fiona X., (2020)
-
Willingness to pay for corporate social responsibility (CSR) : does strategic CSR management matter?
Kuokkanen, Henri, (2024)
-
Go, Eun, (2017)
- More ...
-
Effects of CSR initiatives on company perceptions among Millennial and Gen Z consumers
Kim, Seoyeon, (2019)
-
The social-mediated crisis communication (SMCC) model : identifying the next frontier
Liu, Brooke Fisher, (2021)
-
Austin, Lucinda, (2018)
- More ...