Redemption, Exposure, and Spillover Effects of Electronic Coupons : An Empirical Analysis
Year of publication: |
2020
|
---|---|
Authors: | Fang, Chencheng |
Other Persons: | Yao, Yuliang (contributor) ; Zhang, Jiantong (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Spillover-Effekt | Spillover effect | Kundenbindungsprogramm | Loyalty program |
Extent: | 1 Online-Ressource (52 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 30, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3187330 [DOI] |
Classification: | M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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