Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes
| Year of publication: |
2011
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|---|---|
| Authors: | Kachersky, Luke |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 4, p. 479-489
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