When consumers cope with price-persuasion knowledge : the role of topic knowledge
Year of publication: |
2011
|
---|---|
Authors: | Kachersky, Luke ; Kim, Hyeong Min |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 1/2, p. 28-40
|
Subject: | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
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